Sunday, 6 April 2014

Darker skin - What you didn't know

Growing up I've never been able to get much sympathy for the issues surrounding my skin. I look around at my friends at Uni and they can actually roll out of bed with not a spot of makeup on. Yet they still look like the fresh faced beauties they are. They’ll never understand the struggle of the Asian girl and her skin. Anyone who knows me will tell you what a huge coffee addict I am. Yet, they’d never guess my relentless battle with the addiction and how desperately I want to give this up. The sole reason behind it is my skin. My mother is persistently badgering me about coffee and the repercussions my skin may face. Now although the matter of coffee and the skin is debatable, research suggests she may be onto something.

With Asian skin being so pigmented, it’s more prone to getting dark circles, age spots, uneven skin tone, freckles and other pigmentation flaws. As girls we all want to stop any skin impurities dead in their tracks, but many of us don’t even know of the dangers we’re in. Being a British Asian girl I see the beauty magazines as the gospel truth, the holy grail of beauty secrets. Yet the single most important fact that we often overlook is, when it comes to our skin, we’re not the same. The trouble is, there isn’t enough information out there to give us our solution, knowledge and basic principles surrounding darker skin.

I’ve heard so many myths about Asian skin that I think it’s high time I shed some light on the matter. Hearing well educated professionals tell me that they don’t need to use sunblock as they have darker skin is just the tip of the iceberg, and is indicative of the drastic shift we need to undertake to ensure we’re not met with the ugly face of beauty in a few year’s time. 

There are many preventative measures we can take to safeguard the youthfulness of our skin. What you haven't been told is the habits that aren't affecting the girls around you,will affect you. Thing's like drinking coffee, smoking, lack of sleep and water will affect us in ways that don't affect others. Here is a list of products that you can use to perfect, prevent and conceal the skin impurities you may be experiencing. 

Perfect
White Cloud spot corrector,  Skyn Iceland,  Marks and Spencer. This product is very affective at slowing down the production of melanin, one of the main causes of pigmentation, and also reduces acne scars and uneven patches. Ultra-pure Icelandic water, herbs and berries help to de-stress and stabilise the skin. I used this when I had acne flair ups in the past and worked amazingly on the scarring. 

Prevent
Oil free tinted moisturiser with SPF15 by Bobbi Brown.Using sunblock on a daily basis is an absolute must. Not using an SPF of some kind is the single biggest reason for the majority of pigmentation marks that are aging you before your time. I try not to use foundation on a daily basis, so a tinted moisturiser is my saviour. 

Conceal
And while these products are working their magic, we can always use a spot of makeup. Try Yves Saint Laurent Teint Radiance foundation or for slightly stronger coverage, try L'OrĂ©al Paris Visible Lift Serum Absolute foundation (advanced age reversing makeup). 

When I initially started writing this post I didn’t realise the endless amount of ground to cover with Asian beauty. So I feel like I should make this a regular string of posts. Let me know what you think. Is there a certain concern you have specific to Asian beauty? If so comment or tweet me @mahaim_saud or feel free to email me mahaim91@hotmail.co.uk

Mahaim

Friday, 4 April 2014

Fashion Vs Britain

Living in England is not easy for us fashion fiends. We are inundated with images of the catwalks and trends flaunting brightly coloured garments in our faces, which are impossible to wear in these glacial temperatures. The reality is, we are blessed with about a fortnight of “heat” and unfortunately for us our summer romance is always short-lived. This year angels descended to earth in the form of designers and took our frostbitten bones into consideration. It’s now clear that they’ve snapped out of their denial and decided to provide us with colour popping outerwear. Thank you lord. 
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Coat: Zara Top: Reiss Wetlook leggings: Topshop Heels: Topshop Clutch: Look beauty cupboard

Friday, 28 March 2014

Look magazine beauty cupboard - Nail Lacquers

Keeping your nails looking presentable is just good manners in my book. So I've picked out the top 7 nail lacquers as recommended by the Look beauty team and Nail technician, Sophie Harris-Greenslade. You're welcome.

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As a part of my role at Look, I had to test new products daily. I took a few snaps of them as I tested them but excuse the mess I made above. Hopefully it'll suffice while I learn to apply nail varnish better than a five year old.

1. Bobbi Brown - Siren red
Every girl needs a timeless red nail lacquer in her collection. It's the one shade that never goes out of style and like the red lip, it's a classic. This polish by Bobbi Brown was perfect. I can't fault it in any way. Always swipe a coat of clear polish over the top or it won't last as long.

2. Nars - Tomorrow's red
This is a shade you can pull off in the evening as well as during the day. It's not as deep as the Bobbi Brown red, yet still rich and luxurious enough to last forever. I only needed two coats of this and I was good to go.

3. Lancome - 105M Corail in love from Lancome's latest collection: Vernis in love.
I am always partial to a bit of coral, whether it's nails, lipstick or even blush. Coral is the perfect shade for my skin tone and it's even better to help get you in the mood for summer.

4. Rimmel - Caramel cupcake
When I originally saw this nail varnish, I was in love. Nude is at the top of my favourites alongside red,  however, this Rimmel nail varnish wasn't as anticipated. After the first use it got really thick and clumpy, making it very difficult to apply. Nevertheless I soon overcame this by adding a few drops of nail varnish remover. Be careful not to shake the bottle though, or you'll get those annoying little bubbles once you apply it.

5. Bobbi Brown - Pink Cloud (Limited edition) from their Uber pink collection
This shade is the prettiest in the collection. Not only is it on trend with it being pastel, it's perfect for everyday wear. The only problem I had with this is that I had to apply more than two coats and it took forever to dry. Other than that, it's perfect.

6. Sally Hansen - Naked ambition
This is the perfect peachy nude for this season with a hint of shimmer. It's also a bonus that it comes in an extra large bottle at 14.7 ml.

7. Paul & Joe - Lilly 036 from the spring 14 collection
After spending time with the nail technicians behind the scenes at the beauty shoots, I learnt that this nail varnish looks a lot better as a top coat over pastel shades as oppose to being used on its own.

Sunday, 23 March 2014

Look magazine beauty cupboard - Lipsticks

Following my explorations and discoveries within the Look magazine beauty cupboard, I'd like to share with you, some of the lipsticks just launched and lusted after in the office.


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 My sister (the trusty minion),very kindly volunteered her freckley hand to use as a human doodle.

1. Nars - Belle De Jour
I am generally a loyal devotee to Nars - Honolulu Honey which is another shade of nude I have used down to its last breaths. However, when I saw this shade I was instantly won over. It doesn't crumble because of it's creamy texture.


2. Bobbi Brown - Pink Apricot Shimmer 11
I'm not usually a fan of shimmery lipsticks, yet knowing that their light reflecting nature creates the illusion of fuller looking lips, brings me to the conclusion that being more daring with my choice of lip colour wouldn't go amiss.

3. Nars - Funny Face
Don't have the time to wear a full face of makeup but worried you'll look like you're at deaths door if you don't? A swipe of this lipstick will make you kiss that thought goodbye. It looks amazing against tanned skin too.

4. Mac - Hautecore
Now although you won't see me walking down the street wearing black lipstick, mixing a it with a deep red or purple will vamp up any look for the evening (it comes in great use for Halloween season too).

5. Tory Burch - Pas du Tout AA3
This nude is amongst my favourites in the collection. Not only does it have the perfect amount of pigmentation, its opulent and creamy texture ensures it's luxurious enough to wear on a daily basis. It's always a bonus that it smells nice too.

6. Bobbi Brown - Neon Pink A83
This is very similar to Nars - Funny face. Though, Nars is more matte and this is a glossier lipstick. I prefer the packaging on the Bobbi Brown lipsticks too. They're a lot more easier on the eye.

Look magazine beauty cupboard - Top picks

Working at the Look magazine office, constantly filled me with admiration and excitement. The job role entailed a wide range of day to day tasks and constantly kept me on my toes (more than any man can these days). One of the perks of the role were makeup sampling and raiding the beauty cupboard on a daily basis. I would arrive at work every morning with makeup, hair and skincare products, innocently sat on my desk awaiting my arrival. These are my two must have items.



1. The beauty blender
Once you use it, you'll wonder how you ever applied your makeup without it. It is the product that has single handedly revolutionised makeup blending (I'm not being paid to say this). You use it whilst it's damp and effortlessly blend your makeup for that flawless and airbrushed look. It is used by all the best celebrity makeup artists and I swear by it.

2. Ben Nye luxury power - Banana 
If it's good enough for Kim Kardashian, it's good enough for me. I only use this on special occasions as I feel it may be a bit too heavy for a normal day. I always get a mixture of opinions whenever I mention this powder. It helps keep my makeup in place all night, isn't too drying yet I'm not sure if I'm using the correct colour for my complexion if I'm entirely honest.

Have you tried any of these products? What do you think? Feel free to tweet me @Mahaim_Saud or follow me on Instagram.



Tuesday, 28 January 2014

Behind the scenes - Look magazine beauty shoot

So everyone that follows me on any form of social network will know that this month, I had the privilege of working at Britain's number one fashion weekly -  Look. This was literally a dream come true for me. I was working at the beauty desk alongside some of the most inspiring and amazing women in the industry. I was lucky enough to do many exciting things, one of them being: assisting behind the scenes on beauty shoots. As the magazine hit the news stands today, I was allowed to show you all some behind the scenes shots exclusive to Itsmahaim.com




















Hair: Bjorn Krischker Makeup: Kenneth Soh Nails: Sophie Harris-Greenslade Model: Max Vowles Look magazine Beauty team: Samantha Freedman and Mahaim Saud